Search engines didn't use to be very complicated. Getting a website to the top of searches was often as simple as applying the correct meta tags, with searches which included similar phrases yielding your site as a result. People took advantage of this simplicity, though, and in response companies like Google to developed complicated trust-based algorithms which decide which websites will make it to the front page.

Search engine optimisation (SEO) has now grown and developed to cover a massive range of different practices, from working with meta tags to structuring pages in a way which robots find more comfortable to read to improving the usability or speed of a website. Unless you spend a huge amount of time pouring over blogs and websites like a search engine consultant or SEO agency would do, most people don't have the time to develop the skills to handle this. Unfortunately. With SEO and marketing being professional fields, it takes an awful lot of learning to be successful with it, and this is something which companies big and small will struggle with. When you don't have the time for it, how are you supposed to improve your website's search performance?



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