Marketing Home Services Businesses During a Quarantine

If you’re like most home services businesses, COVID-19 has had a huge impact on your company. This novel coronavirus has swept the world, and between lockdowns and the economic downturn, it’s a tricky time for everyone.

However, there is good news.

Unlike many customer-facing businesses like restaurants or gyms, there are still opportunities for home services businesses to thrive. People are spending more time than ever at home, and projects they’ve been putting off are having a huge effect on their daily lives.

Whether you’re in plumbing/HVAC, roofing, home remodeling, garage door repair, lawncare or some other home services specialty, one thing is for certain: there’s still demand for what you do.

Just because the country is on lockdown, that doesn’t change the fact that things break, grow or need an update. Your services are still needed—you just have to figure out how to find and land those opportunities.

And this is where things get challenging. As COVID-19 has shut down the world, many of your projects may have shut down too. You have time, people have needs…and you don’t know how to connect the two.

Well, we’re here to help. In this article, we’re going to take a look at how COVID-19 is affecting home services businesses and how you can adapt to make the most of this difficult situation. Let’s get started.

How COVID-19 is Affecting Home Services Businesses

This global pandemic poses two main problems for home services businesses.

The first problem is the fact that your potential clients may be practicing social distancing. Inviting a stranger who may or may not have the coronavirus into your home may be very stressful for them, so even if they have a need, they may not be willing to reach out.

The second problem is the fact that COVID-19 has hit the economy. Hard. With millions of people already out of work and millions more at risk of losing their job or having their hours cut back, people may not be particularly eager to shell out hundreds-to-thousands of dollars for a home services project.

Especially, when they might need that money for, you know, food in a few weeks?

On the flip side of all that, however, is the fact that people are stuck at home. They’re feeling the heat (quite literally in some cases) of those unresolved problems around the house and they feel more motivated than ever to get things fixed.

Migrating Online

If your business has been primarily dependent on word-of-mouth referrals or big projects with contractors, you may not have invested a whole lot of time or effort into online marketing.

Even if you have been running online marketing for a while, this pandemic has changed how your potential customers act online. It’s time to rethink your marketing strategy and adapt.

If you don’t, you can bet that your competitors will.

Home services businesses that successfully adapt to this current situation are the ones that will come out of this crisis stronger than ever. To make sure that your business is one of the lucky ones, you’ll want to consider the following.